On the occasion of its 25th anniversary, Google has doubled the classic annual event with the most popular searches among its users: in addition to the 2023 edition of Year in Search – which we told you about in a dedicated article a few hours ago, telling you of both Italian and global trends -, the Mountain View giant has also developed a report of around two decades of research.
25 Years in Search: the most popular searches ever on Google
In recent months, we told you about the celebrations organized by Google for a special anniversary: 25 years since its birth. Google celebrated this important milestone by remembering some milestones in his history.
Now that 2023 is coming to an end, with the classic annual recap already published, Google also wanted to retrace the most popular search trends in the past quarter of a century.
In fact, 25 years of searches on Google can also be interpreted as almost two decades of trends to be analysed, so as to identify the topics, characters and questions that have aroused the curiosity of users around the world more than anyone else.
Just to name a few of these trends, football has emerged as the most searched sport in the world and one footballer, Cristiano Ronaldo , was the most searched athlete of all, demonstrating a passion that knows no boundaries. Taylor Swift ‘s consecration as a musician and as a world-class personality has also guaranteed her a prestigious position: that of the most sought-after singer-songwriter ever.