Burger King announced Monday that it is partnering with investment platform Robinhood to offer Royal Perks loyalty members the chance to win a “side of cryptocurrency” – which includes Dogecoin, Ethereum, or Bitcoin – beginning Monday. The offer comes as interest in digital currency continues to grow.
According to Maria Posada, Vice President of the Digital Guest Experience for Burger King North America, partnering with Robinhood to offer digital currency to customers was a “natural fit” given the current conversation surrounding cryptocurrencies.
The fast-food restaurant is “offering crypto in a way that’s accessible and digestible – literally and figuratively – through our food,” she explained.
Royal Perks members who spend $5 or more on the Burger King app, website, or in-restaurant using “My Code” (a code required during checkout) at participating locations will be rewarded with cryptocurrencies through November 21 or while prizes last.
“The primary prizing offered is Dogecoin; a few lucky members could receive a full Ethereum or Bitcoin,” Burger King stated in an announcement.
When eligible Royal Perks members make a qualifying purchase, they will be granted a crypto coin. There is a daily restriction of one prize code per eligible Royal Perks member per day. On Monday, there were 20 Bitcoin, 200 Ethereum/Ether, and 2,000,000 Dogecoin reserved for the promotion.
A promotional series of videos titled “How to Crypto with Burger King” was uploaded to YouTube by the fast-food company.
To redeem a coin, customers must first download the Burger King mobile application or visit BK.com and register as a Royal Perks Member. Then, customers can use “My Code” to make a $5 pre-tax purchase on the app, website, or in-restaurant. Then, wait for an email with instructions on how to claim the cryptocurrency in your Robinhood Crypto account via the Robinhood mobile application. Robinhood Crypto users who already have an account do not need to create a new one.