As per the Canalys, a leading market research firm, has unveiled a comprehensive forecast report, providing insights into the anticipated global smartphone shipments not only for this year.
Canalys a leading market research firm unveiled report
The global smartphone shipments for 2023 are estimated to reach 1.13 billion units, reflecting a 5% decline compared to the figures recorded in 2022.
“The smartphone industry is clearly emerging from its darkest days, even as the shipments remain over 20% below its 2017 peak,” stated Toby Zhu, Senior Analyst at Canalys. “The good news is that consumers are placing more value on their devices than ever before, with average selling prices now exceeding US$440 versus US$332 in 2017. Profitability is looking up for hardware makers strategically launching flashy new features to captivate consumers in key growth markets.”
“The smartphone rebound in 2024 will be fueled by emerging markets, where the devices remain integral to connectivity, entertainment and productivity,” said Sanyam Chaurasia, Senior Analyst at Canalys. “One in three smartphones shipped in 2024 will be purchased in the Asia Pacific versus only one in five back in 2017. This region will also witness some of the fastest growth at 6% year-over-year, driven by resurging demand in India, Southeast Asia and South Asia. As macroeconomic conditions and consumer confidence stabilize in these countries, smartphone upgradation will accelerate.”
