May 17, 2022

Khloé Kardashian’s first Good American television commercial will not air. Less than 24 hours after Good American launched its “Find the One” social media campaign, the brand confirms that television networks rejected the advertisement for being “too racy” and criticizing Kardashian for not being “properly clothed.”

Khloé, 36, relaxes topless in bed wearing Good American Good Legs jeans and covers her chest with white blankets in the 30-second clip, which is still visible on Good American’s Instagram.

She explains: “It’s just different this time. I feel good. I feel sexy. Like I don’t have to keep looking. I think I found the one.”

According to a statement provided to PEOPLE, the denim brand states: “Good American’s ‘Find The One’ campaign, which launched yesterday September 28, was ultimately rejected by TV networks due to the video being too racy, sharing that ‘all parties should be properly clothed.’ If wearing a great pair of denim is wrong, then Good American doesn’t want to be right.”

The company continued by stating that the advertisement was created to empower and inspire women’s confidence. “As a brand built on empowering women to celebrate their bodies with confidence by offering high-quality denim and apparel in all sizes, Good American’s ‘Find the One’ campaign is meant to uplift and celebrate that feeling of sexiness and confidence that all women experience when finding the perfect pair of jeans,” a representative for Good American says.

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However, Khloé and Good American are not deterred by the rejection. The brand said they want to “edit the ad for approval to eventually air.” Khloé has yet to make an announcement on the matter.

In 2016, Khloé and co-founder Emma Grede founded Good American. The denim collection grossed $1 million on its first day of sales, making it the largest denim launch in apparel history.

“What’s really encouraging is the customer response,” Khloé remarked. “When people try the jeans, they fall in love. The reviews speak for themselves, and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”