Louis Vuitton Faces Backlash for Scarf Design Inspired by Traditional Palestinian Keffiyeh

A Louis Vuitton scarf inspired by the Palestinian keffiyeh is facing criticism. The blue and white “monogram keffieh stole” scarf is being sold for $705. According to the luxury brand’s website, the scarf was described as “inspired by the classic Keffieh and enriched with House signatures.”

“A jacquard weave technique is used to create the intricate Monogram patterns on its base of blended cotton, wool and silk,” the description on the Louis Vuitton site says. “Soft and lightweight with fringed edges, this timeless accessory creates an easygoing mood.”

Traditionally, the black-and-white keffiyeh, or kufiya, has become a symbol of Palestinian liberation movements. Hirbawi Textile Factory, the Palestinian territories’ last and only keffiyeh factory, called it “the unofficial Palestinian flag.”

Diet Prada, a popular Instagram account seeking to expose mistakes in the fashion industry, called out the Brand on Tuesday in a post shared with its 2.7 million followers.

The post had several photos of the traditional keffiyeh next to a Louis Vuitton stole. “So LVMH’s stance on politics is ‘neutral,’ but they’re still making a $705 logo-emblazoned keffiyeh, which is a traditional Arab headdress that’s become a symbol of Palestinian nationalism,” it said. “Hmmmm…”

Khaled Beydoun, a lawyer and an author, criticized the scarf as disrespectful and exploitative in an Instagram post on Tuesday.

“Let me be clear, companies and designers like @virgilabloh have the right to make whatever they want to make within the bounds of legality,” Beydoun wrote, speaking of Virgil Abloh, Louis Vuitton’s artistic director.

“I typically champion artistry and the freedom that comes with it,” Beydoun wrote. “But this is patently disrespectful and insensitive, on a myriad of levels.

Beydoun also suggested that color choices of the scarf could have been a tribute to Israel’s flag and taking a political stance.

“The blue and white colors are either tone-deaf or an insidious form of passive political commentary. Or a disastrous attempt at political irony,” he wrote in the post.

LVMH Brand Representatives has not responded to Insider’s request for comment.