Mariah Carey Launches ‘Black Irish,’ Her Brand of Irish Cream Liqueur

Mariah Carey, 52, launched a new line of cream liqueurs called Black Irish on Monday. The liqueurs are available in three flavors: Original Irish Cream, Salted Caramel, and White Chocolate. She understands what it’s like to rule the music industry, and she’s ready to do the same in the world of spirits.

According to the press release, Carey picked the moniker Black Irish as “a playful nod to her Black and Irish lineage,” Alfred Roy, her father, was of African and Venezuelan ancestry, and Patricia Roy, her mother, is of Irish origin.

“I have been putting my heart into this project for almost two years, and I am so excited to finally share this news with you all,” Carey said in a release. “I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish.”

The singer also shared the news on social media, adding, “Truly a cause for celebration,” a reference to her 2005 hit song “It’s Like That.”

Carey’s followers will also notice that the bottle’s cap and seal are imprinted with her initials “MC” and distinctive butterfly. The line, which is handmade and produced in Ireland, is available now for $3.99 for a 50ml bottle and $29.99 for a 750ml bottle.

The singer launches off sales in anticipation of the holiday season, a time when she enjoys the spotlight with her beloved Christmas songs, saying that music and drinks are the ideal pairings. Carey also created her own mail-order cookie line, Mariah’s Cookies, last Christmas season in collaboration with Robert Earl, a famous restaurateur.

“As Mariah is synonymous with the holidays and celebration, we will make sure that her special holiday flavors are available not only for the holidays but year-round,” Earl said at the time.

Carey’s Black Irish brand debuts a year after the publication of her biography, The Meaning of Mariah Carey, in which she describes her mixed-race upbringing in greater detail. The book debuted at the top of the New York Times Bestsellers list and is scheduled for paperback publication later this year.