McDonald’s is going all this week to express their gratitude. From Oct. 11-15, the fast-food company will provide free breakfast to educators around the country.
The effort is part of the brand’s ‘Thank You Meal” initiative, which began in 2020 to honor healthcare workers and first responders during the height of the COVID-19 pandemic. Around 12 million complimentary ‘Thank You Meals’ were served over the two-week promotion.
The ‘Thank You Meals’ are served in a traditional Happy Meal box and include an entrée breakfast sandwich (choice of bacon, egg, and cheese biscuit; sausage biscuit; or egg McMuffin), hash browns, and a medium McCafé coffee or soft drink.
Educators, including teachers, administrators, and school personnel, must visit a participating McDonald’s during breakfast hours and present a valid work identification to receive the meal.
“We’re proud to serve the people who make our communities a better place, and this is an important time to say thank you to some of our everyday heroes,” McDonald’s president Joe Erlinger said in a statement. “…With educators going above and beyond, we’re excited to recognize them in a way only McDonald’s can.”
To help spread the love and thanks even further, McDonald’s is urging people to honor a particular educator in their lives on Twitter, TikTok, or Instagram by using the hashtag #ThankYouMeal. They will be sharing the most touching stories on their social channels. A select few will receive complimentary breakfast delivered to their school by local McDonald’s operators. Downloadable Thank You e-cards are also available.
McDonald’s has been a hive of activity this year. They recently announced the return of the McRib and the addition of a pull-apart donut to the fall menu. Their celebrity meals were also selected as one of PEOPLE’s 50 Food Favorites for 2021. The Travis Scott Meal was so popular that several locations ran out of supplies. The restaurant has also teamed with K-pop supergroup BTS, J.Balvin, and, most recently, Saweetie, to create meals as unique as their music.