The Lenovo-owned player Motorola is now planning a major overhaul in its smartphone portfolio and aims for a global comeback. Chen Jin, the General Manager of Lenovo China Mobile Phone Division, has revealed Motorola’s product lineup plans for 2024 in a post on Weibo, the Chinese social networking platform. The company will continue focusing on its Razr foldable, while revamping the X series with powerful imaging capabilities.
Motorola 2024 Plan
Motorola finally confirmed the reason for the launch delay of its new flagship with the latest Qualcomm Snapdragon 8 Gen 3 chipset. As per Chen, the company was reorganizing its product planning, which has pushed its flagship release a little further.
As per his Weibo post, Motorola will soon unveil a new Razr foldable device with a new design. This series has seen significant success in China as well as other global markets. Moto will also revive its X series, possibly with a camera-centric device.
Moto is also trying to overcome the challenges faced in developing devices with foldable screens. Motorola is looking to implement AI across all of its smartphones under Lenovo’s concept of ‘AI for All’. Upcoming Moto devices will include an AI-powered Assistant powered by the Tianxi Ecological Device-Cloud Hybrid Large Model.
Moto could launch its X and S Series devices from China under the Edge Series branding in markets like India. The Moto Edge 30, Moto Edge 40 Neo, and other devices have seen good success in India in the Rs 25,000 price bracket, while competing against several big names like the OnePlus Nord Series, Realme 11 Pro Series, and the Redmi Note 12 Series.
