Samsung announced it will be showcasing new innovative projects developed from its C-Lab program at CES® 2024, which runs from January 9 through 12. During the showcase, Samsung will highlight 15 startups and projects — the highest number the company has ever featured — at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups at the world’s biggest tech show.
This year’s CES is expected to feature more than 1,000 startups and attract more than 130,000 visitors from around the world, including business executives, investors and media. At the event, Samsung expects startups from C-Lab to assess global market responses, strengthen their business feasibility and meet with investors.
“The goal of the C-Lab program is to elevate a platform for startups to grow and flourish,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “CES is the perfect venue for these exciting companies and projects to show major tech players that they belong on the global stage.”
The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 872 startups and projects. This includes 475 through C-Lab Outside and 397 through C-Lab Inside. In particular, 537 C-Lab startups (62 from C-Lab Spin-off and 475 from C-Lab Outside) have raised a cumulative total of $1 billion in investment.
C-Lab Startups Win 23 CES 2024 Innovation Awards
In November 2023, the Consumer Technology Association (CTA) announced the winners of the CES 2024 Innovation Awards, including the award for Best of Innovation. Projects from the C-Lab program received one Best of Innovation Award and 22 Innovation Award Honorees.
Samsung is sharing its knowledge of winning CES Innovation Awards and entering the global market with C-Lab startups, which has allowed them to find success.
At CES 2024, 16 C-Lab Outside startups were named as Innovation Award Honorees. As for C-Lab Spin-off startups, one project received a Best of Innovation Award and four were named Innovation Award Honorees.
Specifically, STUDIO LAB — a startup spun off in 2021 — won the CES Best of Innovation Award in the Artificial Intelligence category. The company’s products include Seller Canvas, an AI-based commerce detail page automation service, and Photo-bot, an automated commerce photography robot that combines AI and robotics.
