According to the latest report from Canalys smartphone sales in the country grew by 20% in the last quarter of 2023. The growth is being led by Samsung, Xiaomi, and Vivo, which have emerged as the top three phone brands in India.
Total smartphone sales report
Over 148 million smartphones were sold in the country throughout 2023, out of which the majority came in the second half due to festive season sales. Offline retail chains have played an important role in the growth of phone sales, according to Canalys.
Samsung remained the top player in India in Q4 2023, with its wide variety of phones in each price range. While the highlight of the year has been the Galaxy S23 Series with its superior cameras, Samsung’s sales are majorly driven by its midrange Galaxy A and Galaxy M devices.
These two series are popular in both online and offline segments. Samsung’s presence in the offline market with its exclusive stores and retail chain partnerships with Croma, Reliance Digital, etc. help them to streamline their sales in almost every segment.
