The Black Widow star, Scarlett Johansson, is partnering up with the Najafi Companies, a business entity that will invest between $5 and $10 million in an exciting label that is yet to be revealed.
Little information is available about the endeavor, including whether the products will be cosmetics, skin treatments, or a combination of the two. In either case, this will be the star’s first venture into entrepreneurship.
Johansson has worked as a brand spokesperson for L’Oreal Paris and a celebrity model for Dolce & Gabbana’s The One fragrance line. In this new endeavor, though, she will serve as the company’s founder and chairman.
“Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement, according to the report in Women’s Wear Daily.
According to the article, Johansson’s brand will debut early next year.
Johansson invited a former Juicy Couture executive, Kate Foster, to be the chief executive, based on Foster’s LinkedIn profile which says “Co-founder and CEO of new beauty company coming soon.”
“We are passionate about supporting ambitious and thoughtful founders and management teams who lead with integrity and vision,” the chief executive of Phoenix, Arizona-based Najafi Companies, Jahm Najafi, told WWD. “Scarlett and Kate fit squarely in the type of leaders with whom we love to partner for the long term.”
Johansson joins a long list of celebrities who have their own cosmetics brand or beauty-related business ventures. These celebrities include Rihanna, Lady Gaga, Millie Bobbie Brown, Jessica Alba, and Drew Barrymore, to name a few.
Najafi, who has a minority stake in the NBA’s Phoenix Suns, recently partnered with former NFL quarterback Colin Kaepernick to launch a blank check company.
The corporation, which also owns beauty brands Moon and Florence by Mills, as well as the bodybuilding brand BodyFit, did not immediately respond to a request for comment.