Taco Bell Offers a 30-Day Taco Subscription, But There is a Catch

While a taco a day may not be enough to keep the doctor away, it certainly sounds like a dream come true. A subscription service called the Taco Lover’s Pass, which allows app users to redeem one taco each day for a period of 30 days, has been launched by Taco Bell.

One caveat, however: the trial is only available to those who live in Arizona.

If you live in Tucson, you’re in for a good deal. From September 9 to November 24, approximately 20 Tucson Taco Bell shops will participate in the limited-time taco experiment. The cost of the pass varies from $5 to $10, depending on the Taco Bell location. Individual Taco Bell tacos typically cost between $1.39 and $2.39.

Thus, even a ten-dollar pass pays for itself after seven visits.

With the pass, Taco Bell says you can order any of the “Taco Bell originals,” including the Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Taco, and the Doritos Locos Taco Supreme. Of course, the natural catch is that a single taco does not constitute a whole meal. Hence, pass users will likely need to spend additional money to supplement their order, but the taco is definitely reasonably priced.

Customers will be able to add the daily taco to their basket during the checkout process once they have purchased the Taco Lover’s Pass. In the event that you order additional snacks or menu items, the full charge will apply.

The Taco Lover’s Pass news release follows the chain’s recent announcement that its limited-edition Crispy Chicken Sandwich Taco will be available nationwide starting this month.

There is presently no indication as to whether Taco Bell wants to expand the Taco Lover’s Pass to include locations throughout the state, but fast-food enthusiasts across the country are surely keeping their fingers crossed.