May 19, 2022

The world’s largest retailer and the world’s largest streaming service have partnered to launch an online store. Walmart announced Monday the debut of the Netflix Hub at Walmart.com/netflix, which the retailer describes as the “biggest online retail destination for Netflix consumer products in the US.”

On the Netflix Hub, things such as a Stranger Things music collection and action figures, Squid Game clothes, Cocomelon dolls and a toddler bed set, and an Ada Twist lab toy will be available.

“At Netflix, we love it when stories transcend screens and become part of people’s lives,” Josh Simon, Vice President, consumer products at Netflix, told USA TODAY. “Walmart gave us the opportunity to deliver a shopping experience that sets a new level of innovation for the entertainment consumer products space.”

This is Netflix’s first digital storefront in partnership with a national retailer.

“Netflix fans are passionate about their shows, and we saw an opportunity to bring those stories home in new and exciting ways,” Jeff Evans, Walmart’s Senior Vice President of Entertainment and Toys, told USA TODAY.

Evans mentioned the Stranger Things cassette player combo as one of his favorite products. Additionally, a music collection and action figurines from the show will be on display. For fans of Nailed It!, $15.98 baking kits are now available in Walmart shops.

“This is a good example of the kind of exclusive experience we’re creating for our customers,” Evans said. “The kit allows our customers to experience a live Nailed It! event from the comfort of their own kitchen.”

The hub will soon include a crowdsourcing tool called “Netflix Fan Select,” which will allow fans to vote on the goods from their favorite Netflix flicks they’d like to see brought to life by Walmart merchants, Evans added.

“The idea is that we’d like to offer customers the opportunity to vote for merchandise from their favorite shows that they’d like to own,” Evans told USA TODAY. “Think of it like a kick-starter for Netflix products. We will offer a pool of items, and customers will be able to vote for their favorites. Once an item receives enough votes, we’ll work with our supplier partners to develop them at scale.”

Netflix enthusiasts will find “compelling, coveted products in a variety of categories, including music, apparel, toys, and games, for fan-favorite shows like Stranger Things, Nailed It! and Cocomelon, and new shows like Ada Twist” over the coming several months, according to Walmart.