Apple has recently launched the new iPhone 15 lineup for the global market. Now, Apple’s CEO has officially confirmed the company’s involvement in generative AI development, paving the way for exciting technological advances in the near future.
Apple Confirms Generative AI Development
According to Bloomberg’s Mark Gurman, Apple is planning to deliver AI-based technologies integrated with iOS 18 in the coming year. This technology is likely to make its way into a variety of Apple services, including Apple Music, Xcode, and Siri.
Cook unveiled Apple’s long-term engagement with generative AI during a conversation with investors. He said that Apple has been working actively on generative AI capabilities for “years.” This revelation underscored the tech giant’s commitment to harnessing the potential of artificial intelligence.
Cook emphasised Apple’s dedication to responsible development and integration of generative AI technology. While he remained secretive about specific projects, he assured investors that Apple is investing heavily in this space. Cook also expressed confidence that these technologies will become the “heart” of future Apple products.
