According to the latest report from Bloomberg’s Mark Gurman, Apple and Google are in active talks to enable Apple to license Gemini, Google’s generative AI model, to integrate some new features into the upcoming iPhone 16 series.
Apple Shutterstock to license millions of images for AI training
The iPhone maker Apple talked with OpenAI about using its AI model in future iPhones. If Apple uses Google’s Gemini model to power some AI activities, it will boost the search giant’s AI strategy. Samsung has already unveiled its 2024 flagships with AI features, which Gemini powers.
Apple has negotiated with Shutterstock to license millions of images for AI training. The deal, worth $25-50 million, is one of several made by major tech companies to license content for AI models legally.
According to a report from Reuters, other companies, such as Meta, Google, and Amazon, have also made similar deals with Shutterstock.
However, this is not Apple’s first foray into AI content acquisition. Reports suggest Apple has been in talks with news publishers like The New Yorker, NBC News, The Daily Beast and more to license articles for training purposes.
