With the rising sales of 61% in August of Ford’s Mustang Mach-E. The Mach-E became the second best-selling electric SUV in the US. The Tesla Model Y is still in first place.
While its sales declined over 20% in the first half of the year. This is due to the Ford retooled its plant in Mexico. This is the plant where the electric SUV is built, gradually they are on the incline again.
Ford declared that the plant upgrades last year were done in downtime. As stated by Andrew Frick, VP of sales distribution, “Improved Mustang Mach E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year.”
At the same time, Frick also revealed that the alterations “helped Mustang Mach-E sales climb 110% in June” instead of a slow start to the year. Also, the production has increased impressively all over the year with 0 Mach-E’s being built in January, 300 in February, 7,381 in March, 11,858 in April, 13,639 in May, and another 13,000 in June respectively.
Reports disclosing an increase in the number of EVs sitting on dealership lots. The Ford Model e’s vice president of electric vehicle programs, Darren Palmer, mentioned “We’re just loading up dealers.”
Mach-E becomes 2nd best-selling electric SUV
The move appears to be working out since Mach-E sales mounted 61.3% YOY in August to 5,033 units. To be more precise with the numbers, Ford delivered a total of 8,633 Mach-E’s between April and June. With this increase in sales, Ford’s Mustang Mach-E became the second-best-selling electric SUV in the US next to Tesla’s Model Y.
The news came to notice just immediately after Ford started offering new lease and retail offers on the Mach-E last month. Whereas, Ford advertised a retail offer for 1.9% APR for 60 months via Ford Credit financing. Plus, an additional $3,000 bonus cash incentive on 2023 Mach-E and GT models respectively.
On the other hand, the sales of Ford’s electric pickup, the F-150 Lightning fell over 57% YOY in August. According to Ford, “F-150 Lightning production is starting to ramp after a six-week shutdown to expand the Rouge Electric Vehicle Center with limited deliveries across July and August.”
