It appears that Ford Motor Company keeps on expanding its number of branded vehicles that are fitted with BlueCruise hands-free driving technology. The company intended to make the feature more convenient to drivers. This achieves by offering more flexible subscription plans, followed by free trials for new customers.
The first taste of Ford’s BlueCruise hands-free driving technology was revealed by the company in 2021 on the Mustang Mach-E. Moving ahead, the F-150 Lightning would be the next EV that tends to adopt the ADAS feature.
The automaker has also plans for another 500,000 models in the year 2024. Packed with the required hardware, Ford is making available hands-free driving features convenient and more adaptable.
Ford changes hands-free subscription model to annually or monthly
With the intention of adding BlueCruise hardware as a standard offering on its future vehicles. Ford is giving customers the freedom to activate access to driver assistance technology.
At the same time, the more flexible models also give the choice to Ford and Lincoln customers the option to subscribe to BlueCruise on a monthly and annual basis. The offering comes with no additional minimum commitment required. According to Ford Model e’s head of commercial acceleration, Ashley Lambrix spoke:
BlueCruise is an experience-it-to-believe-it technology, and people are amazed at how BlueCruise can help make driving less stressful and more enjoyable – especially in traffic or on long drives. We believe in this technology and how it can help transform the highway driving experience and want to give more customers the opportunity to try it and provide flexibility for them to activate it when they want to use it.
Furthermore, with the flexible subscription plans. Ford is now providing a free 90-day BlueCruise trial to all customers who opt for a 2024 Mustang Mach-E or F-150 Lightning.
