Industrial display OLED adoption rate expected to increase

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Market research firm Omdia recently predicted that TFT-LCD will maintain its dominant technology position in the industrial display market, but OLED penetration will also increase. There is a movement to adopt OLED instead of TFT-LCD in home appliances and game consoles.

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In industrial displays, thin film transistor (TFT) and liquid crystal display (LCD) are the main technologies. As of 2023, TFT-LCD is expected to account for 48% of total industrial display shipments. The remaining 52% is passive organic light emitting diode (PMOLED), passive liquid crystal display (PMLCD), active organic light emitting diode (AMOLED), and passive electrophoretic display (PMEPD).

Omdia said that the use of industrial displays has increased in specific markets such as gaming, human machine interface (HMI), fitness, medical, smart retail, transportation, touch monitor, smart home/office, industrial, outdoor, and rugged. .

TFT-LCD-based industrial display panel sizes mainly range from 1 to 27 inches. Among these, more than half are products smaller than 10.1 inches. Industrial displays have various specifications depending on customer needs and are produced as customized products. The business portfolio of panel companies includes open cells, modules, and touch panel modules or sets. Supply chain relationships are complex, and joint competitive relationships exist to strengthen product competitiveness.

Major manufacturers in the industrial display market include Tienma, BOE, Innolux, AUO Display Plus (ADP), and Truly. It is estimated that Chinese companies will account for 59% of industrial display shipments in 2023.

Omdia said, “Recently, Korean and Chinese panel manufacturers are actively investing in AMOLED technology to secure potential opportunities in the industrial display market as well as IT product displays,” adding, “It is widely used in home appliances, game consoles, translation pens, portable monitors, gas stations, etc. “Some industrial applications, such as industrial portable devices and in-flight entertainment, have begun to adopt AMOLED instead of TFT-LCD,” he said. “AMOLED has the potential to grow in the industrial display market in the coming years,” he said. “Since TFT-LCD is expected to maintain its position as the main display technology, the development of new and innovative applications will be important to secure business growth opportunities in the coming years.” did.

Industrial display shipments in 2023 are estimated to decrease by 8.8% compared to the previous year. In 2023, over-booking, inflation, and excess inventory had an impact. However, new application products such as projectors, electronic locks, faceplates, and desktop live broadcasting equipment have entered mass production ahead of the end of 2023. Omdia predicted that industrial display demand will grow from 2024 to 2026. In 2024, demand for industrial displays is expected to steadily rebound from the second half of the year, growing by 10% compared to the previous year.

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