Netflix is all set to enter in the competitive mobile gaming industry, targeting a growing mobile gaming market primarily characterised by free-to-play and ad-supported models.
In its fiscal year 2023 full-year earnings report released today, Netflix disclosed a notable surge in gaming engagement, citing a threefold increase compared to the previous year.
Netflix Games released GTA Trilogy on December 14, 2023 and it is unclear how much the game had played the role in driving a significant engagement for the whole year within a month from its release. The company also did not reveal how many times the game has been downloaded since its release on the platform.
According to Sensor Tower data, GTA San Andreas has been downloaded 10 million times with Vice City and GTA 3 marked 4 million and 2 million downloads since their launch in Dec 2023.
Netflix recognizes its standing as a minor player in the realm of video games. The company openly admits that its gaming division is currently “small” and “not yet significant compared to our film and series business.” Despite this, Netflix expresses a commitment to expansion, expressing interest in “broadening” its presence in the gaming domain and continuing to invest. There are nearly 90 more games in development and many of them are supposed to hit the shelves this year.
