Nothing Phone (1), the Phone (2), and the Nothing audio products like the Ear (2) and the Ear (Stick) are now available in select Croma premium stores. The list also includes the newly launched CMF by Nothing products like the Watch Pro, the Buds Pro, and the 65W GaN charger.
Nothing Expands its Offline Presence
This is pretty interesting as up until now, Nothing products have been purely online and were exclusively available via Flipkart. It was the Nothing Phone (2), which was the first to be made available via Vijay Sales. The Carl Pei-led company even introduced a Nothing Pop offline kiosk for Phone (2)’s offline availability.
Nothing and Croma together will promote products in the offline market. Commenting on the same, Manu Sharma, General Manager and Vice President at Nothing, said, “India is a pivotal market for Nothing, and this exciting partnership allows us to bring Nothing’s iconic design and technology to the many shoppers at Croma. Croma is one of India’s top retailers, and this collaboration demonstrates our collective commitment to offering our products to a whole new audience.“
