A well-known market tracker Omdia has now published its Q2 2023 smartphone shipment result report. According to the press release, in 2023 smartphone shipments totaled 265.9 million units compared to the previous year, this marks a decrease of 9.5%, and compared to the previous quarter, a 1.2% fall.
All the major tech companies including Apple, Samsung and Xiaomi faced a shipments fall more than 10% from 2Q22 to 2Q23.
Q2 2023 Smartphone shipments
- Samsung – Shipment 53.3 milion
- Apple – Shipment 43.2 milion
- Xiaomi – Shipment 33.2 milion
- Oppo Group – Shipment 25.0 milion
- Transsion – Shipment 24.5 milion
- vivo – Shipment 22.3 milion
- Honor – Shipment 14.1 milion
- Motorola – Shipment 10.4 milion
- Realme – Shipment 10.1 milion
- Huawei – Shipment 7.4 milion
“Apple has strong sales of premium models such as the iPhone 14 Pro and Pro Max, while the standard and Plus models sluggish sales compared to their predecessors. Normally, from the second quarter, the standard model should drive up the overall quantity, but this year it is different. Demand for Pro and Pro Max is increasing, especially among high-income consumers.” said Jusy Hong, Senior Research Manager at Omdia.
“The correlation that Chinese OEMs are experiencing worse market conditions than others is no coincidence. This larger decline is happening within the context of a shrinking domestic market, as well as continued tension with the Indian government, blocking penetration of that market. Realme, in particular, may be hit harder by this due to its product range being primarily in the low-end price tier – and therefore demand being more elastic than OEMs occupying the higher-end of the smartphone market.” said Li.