Threads was officially launched by Meta’s Instagram in July 2023. It is a microblogging platform, similar to X (formerly Twitter). Within the first five days of its launch, the application saw 100 million registered users.
Then the company introduced several new features on the application aiming to enhance user experience. Threads appears to be gaining its footing back in the game as it saw an increase in the number of new downloads, while competitor X took a tumble.
An app intelligence firm Appfigures claimed in an analysis that Threads had 12 million new downloads on Apple’s App Store and 16 million on Google Play in December 2023.
This resulted in the application ranking at number 4 and number 8, respectively on the Most Downloaded Apps list drawn up by the firm. Combined, Threads ranked at number 6 on the list of new downloads.
Threads currently has an estimated 160 million users, according to an online tracker, which notes that it uses “an approximation method based on a sampling of follower counts” since Meta stopped sharing user count numbers on July 11, 2023.
Threads parent Instagram ranked number 1 on the list with a combined new downloads count of 54 million, surpassing TikTok, which was listed with total new downloads of 47 million.
Meta-owned Facebook and WhatsApp also made it to the top 10, with combined new downloads of 39 and 38 million, ranking at number 3 and 4, respectively.
