During the years of the pandemic, when everyone was isolated at home, people who were used to getting out and about in a busy world, suddenly had nothing to do. So how did we fill our days? By watching videos online. And now that the world has transitioned from the pandemic and is turning back to normal, it is a little trickier to make a career out of making videos. So here is the best platform to promote videos online.
The YouTube phenomenon
YouTube isn’t a new thing it has been around for almost 2 decades now, and from the day it was launched YouTube has become a monster no one anticipated. The website was bought by Google early on and made into one of its subsidiaries. And because of its link to the number one used search engine in the world, YouTube videos are highly popular. According to reports, there are over 2 billion users per month that log in on YouTube. And these 2 billion users consume billions of hours of video content daily as well.
Massive reach
The sheer amount of people logging in or having a YouTube account is astounding. People from all over the world, you and I, and probably everyone we know know of YouTube. And it is very easy to share videos on the platform. You just need to have a YouTube account and you can upload any kind of video as long as it is within the policies of the website. so YouTube has a massive reach that you can use to promote your videos.
User-friendly interface
It is very easy to navigate YouTube. Even kids can do it nowadays. As a creator, you won’t need to go through a lot of clicks to upload your videos. As a viewer, the search button is also very clear and you can just search for any video that you want to watch. The easy interface of YouTube is what makes it appealing to both content creators and viewers. And if you’re a content Creator, your videos have a much higher chance of being discovered by your audience.
Monetization Opportunities
If you became a content creator because you saw your favorite, YouTube influencer, and have all of these nice things and big houses, YouTube is the place for you. The platform is so well developed that they have an established YouTube partner program that lets you, the creator, make money through ads, channel memberships, merchandise, and even chat during live streams. This easy way of monetizing your videos is exactly what makes people flock to YouTube
Algorithmic Recommendations
You’ve probably heard of the algorithm and how it’s in every platform you go to when you’re online, and YouTube is no different. The algorithm of the website analyzes the viewers’ content for consumption so it’s very easy to find a target audience no matter what type of video you make.
Analytics and Insights
Of course, as a content creator, you would want to track your progress on any platform. You post your videos on. And because YouTube is a subsidiary of Google, you can easily track your success, using the tools that Google also provides. This helps you develop a more effective strategy and makes YouTube the best platform to promote videos.
YouTube is the Best Platform to Promote Videos for New Creators
As a budding, Content creator, you need to distribute your videos to platforms that guarantee a massive audience reach. YouTube is the best flat platform to promote videos online because it is easy to navigate, it gives you the analysis of your data, and most importantly, it’s a website that every one of us uses.