Rise of Misogynistic Content
Kara Alaimo is an associate professor of communication at Fairleigh Dickinson University who writes about issues affecting women and social media. Her latest book, “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back,” was recently released by Alcove Press on March 5, 2024.
When scholar Kaitlyn Regehr’s team investigated information commonly sought by young men in the UK, such as loneliness, mental health, and fitness, they found a troubling trend. The amount of misogynistic content suggested on TikTok’s “For You” page quadrupled over just five days. This shift indicates a worrying normalization of extremist views once relegated to less mainstream platforms.
Spread of Extremist Views
This content originates from the so-called “manosphere,” where individuals gather to express hatred and grievances against women. Social media platforms have provided a space for these views to flourish and spread onto more mainstream platforms. As a result, women face increased risks both online and offline.
Real-life Impact
The phrase “in real life” no longer accurately reflects the influence of online interactions. Social media shapes perceptions and behaviors toward women, contributing to a dangerous environment offline. For instance, rates of forced sex among high school girls in the US have risen, potentially influenced by the normalization of violence against women on social apps.
Repercussions on Women’s Rights
Erosion of Rights
The normalization of misogyny online correlates with setbacks in women’s rights and resources. Legislative actions, such as the overturning of Roe v. Wade, demonstrate a troubling disregard for women’s autonomy and well-being. This cultural shift is reflected in the political and social landscape, where women are deprived of essential resources like childcare and nutrition assistance.
Amplified Harm
The consequences of online abuse extend beyond virtual spaces. Tragic incidents, like suicides and heart attacks resulting from online bullying, highlight the real-world impact of misogynistic behavior propagated on social media platforms.
Addressing the Issue
Collective Action
To combat the spread of misogynistic content, concerted efforts are needed from both tech companies and users. Tech companies must improve content moderation and swiftly remove harmful content. Users can play a role by reporting violations and promoting empowering content. By collectively demanding accountability, we can push for a safer online environment for women.
Empowerment Through Content
Promoting content that celebrates powerful women and addresses important issues is crucial. By actively engaging with and sharing empowering content, individuals can influence social media algorithms to prioritize positive narratives.