If you’re one of the few who still need to hop on the TikTok bandwagon, we’re here to give you the 411. Sure, the app has its fair share of cooking hacks and fashion hauls, but have you seen the marketing-savvy TikTok beauty products causing a commotion in the online beauty verse?
With fans worldwide, TikTok has become the ultimate destination for beauty lovers looking for everything from dupes and makeup inspiration to bizarre and hilarious beauty hacks. But what’s got everyone raving is the app’s impressive collection of Ulta Beauty and Sephora steals and deals, genius tips on using everyday products like Vaseline to fight acne, and the incredible talent behind the camera.
The best part? Most of the hair, makeup, and skincare products that are TikTok-approved won’t break the bank and can be found at your local drugstore or on Amazon. So, what are you waiting for?
Look no further because we’ve rounded up the best viral TikTok beauty products of 2023. From skincare to makeup, these products have been raved about by TikTok users and have gained a cult following for a reason.
Here are 12 viral TikTok beauty products you should consider!
The Ordinary AHA 30% + BHA 2% Peeling Solution
This exfoliating facial peel has taken TikTok by storm. The Ordinary’s AHA 30% + BHA 2% Peeling Solution promises to reveal smoother, brighter, and more even skin. And judging by the countless TikTok videos showcasing glowing skin after using this product, it delivers
Maybelline Sky High Mascara
If you’re looking for a mascara that gives you length, volume, and lift, look no further than the Maybelline Sky High Mascara. This product has been blowing up on TikTok for its ability to create long, fluttery lashes that look like falsies. And at an affordable price, it’s a must-try for any beauty lover.
Tree Hut’s Shea Sugar Scrub
Get ready for a sweet treat that your skin will love! Tree Hut’s Shea Sugar Scrub is a game-changer that will leave your entire body feeling smoother than butter. Packed with nourishing shea butter and exfoliating sugar, this scrub is a must-have for anyone looking to achieve baby-soft skin.
But wait, it gets even better! With a whopping 22 different scents to choose from, this scrub is a feast for your senses. Our favorite? The Tropical Mango scent transports us straight to a beach paradise while we shower.
TikTok users are raving about this scrub and have discovered a new way to use it. After shaving, they scoop generous amounts of the scrub onto their legs for extra hydration and exfoliation. The result? Super-soft skin that feels silky smooth.
But, a word of caution: the oils in this formula can make your shower floor feel like an ice rink, so be sure to wash it down before stepping out. Don’t let that prevent indulging in this fantastic scrub that will make your skin glowing and smell delicious. Trust us; your skin will thank you!
The Inkey List Salicylic Acid Cleanser
The Inkey List Salicylic Acid Cleanser has become a go-to for those with acne-prone skin. This gentle yet effective cleanser helps to clear out pores and prevent breakouts without stripping the skin of its natural oils. TikTok users have been raving about how it has transformed their skin and clarified their complexion.
Tatcha The Dewy Skin Cream
Tatcha’s The Dewy Skin Cream is a must-have for those who love a dewy, glowy look. This moisturizer has been all over TikTok, with users showing off their luminous, hydrated skin after using it. And with ingredients like Japanese purple rice and hyaluronic acid, it’s no wonder this product has gained such a following.
Elf Cosmetics Poreless Putty Primer
If you’re searching for a primer that blurs pores and creates a smooth base for makeup, look no further than the Elf Cosmetics Poreless Putty Primer. This affordable product has gone viral on TikTok for its ability to create a flawless canvas for makeup and has been compared to high-end primers at a fraction of the cost.
The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary’s Niacinamide 10% + Zinc 1% serum has been a viral sensation on TikTok for its ability to lessen the appearance of blemishes and improve the skin’s overall texture. This affordable product has become a go-to for combatting acne and achieving a clearer complexion.
Revlon One-Step Hair Dryer and Volumizer
Want a salon-worthy blowout at home? The Revlon One-Step Hair Dryer and Volumizer is a game-changer. This hot tool has been all over TikTok, with users showing off their bouncy, voluminous hair after using it. And with over 110,000 5-star reviews on Amazon, it’s no wonder this product has become a cult favorite.
Rare Beauty Soft Pinch Liquid Blush
Have you checked out Selena Gomez’s Rare Beauty line? It’s all the rage on TikTok’s beauty community! One of our favorites from the line is the Soft Pinch Liquid blushes – they’re so highly pigmented and easy to use, no wonder they’ve taken TikTok by storm. We bet you’ve seen these babies on your feed before, but guess what? Rare Beauty just launched two new limited-edition shades in beige-peach and true rose, and we’re falling in love again!
Patrick Ta Major Glow Balm
Get ready to shine like a superstar with Patrick Ta’s Major Glow Balm! You’ve probably already seen his fantastic makeup artistry on Gigi Hadid and Emily Ratajkowski; you can get a piece of the magic. This moisturizing body gloss is blowing up on social media, and it’s easy to see why. Imagine achieving that fresh-from-vacation radiance all year round, no matter where you are. Get ready to shine because this product is set to reach peak popularity just in time for summer. Take advantage of the viral beauty trend everyone is raving about!
Nyx Professional Makeup Shine Loud High Shine Lip Color
Do you want lips that shine like the stars without leaving any streaks on your coffee cup or your significant other’s face? Say hello to your new bestie, the Nyx Professional Makeup Shine Loud High Shine Lip Color!
This magical product has taken TikTok by storm and for good reason! It’s dual-sided and lasts 16 hours, giving you the ultimate long-wear lip color that won’t budge. One side has a matte base that will keep your pout on lock all day, while the other has a super-glossy topcoat that will give you a radiant shine.
Together, they create the perfect combination of staying power and luscious lips. Try it out for yourself, and thank us later!
Laneige Lip Sleeping Mask
Picture this: you wake up with the softest, plumpest lips you’ve ever had – without even trying! How is that possible, you ask? Well, thanks to the TikTok famous Laneige Lip Sleeping Mask!
This baby has won not one but multiple Allure awards – including the 2022 Readers’ Choice Award. And it’s no surprise because this ultra-moisturizing mask works its magic while you’re catching some z’s, leaving you with lips so hydrated and smooth, you’ll want to kiss yourself in the mirror.
Also, you can use it as a lip balm throughout the day – why not have silky smooth lips 24/7? The power is in your hands, or rather, on your lips!
Join the beauty revolution.
Do you still need to be added to the TikTok beauty products bandwagon? Well, it’s time to jump on board! TikTok is now the ultimate destination for beauty enthusiasts worldwide, offering everything from makeup inspiration to game-changing skincare and haircare products.
With a plethora of Ulta Beauty and Sephora deals, tips and tricks on how to use everyday products, and talented creators behind the camera, TikTok has become a haven for beauty lovers. The best part? Most TikTok-approved products won’t break the bank and can be found at your local drugstore or on Amazon.
So, what are you waiting for? Get ready to discover the 12 viral TikTok beauty products of 2023 that will take your beauty routine to the next level!
