Apple is reportedly working on its electric car project. Now, according to the latest report from Bloomberg, Apple is pumping the brakes on its ambitious ‘Apple Car’ project, opting for a more down-to-earth approach.
Plan for 2028
According to Mark Gurman, the tech giant has pushed back the car’s launch to 2028 and made significant changes to its self-driving features.
Apple has now settled for a Level 2+ system, a step beyond Tesla’s Autopilot. This means the car will offer limited self-driving features like lane centring and braking/accelerating support but still require the driver’s attention.
The report stating insider informers suggests that this shift is crucial for Apple, with the company believing that delivering a scaled-down version could make or break the entire project. Talks with potential manufacturing partners in Europe are underway to implement this new strategy, adds the report.
With substantial investments, Project Titan as Apple’s automotive initiative is codenamed, has been in the works since the mid-2010s. The project has covered various aspects, including powertrains, self-driving tech, car interiors, and exteriors. Given the project’s history of changes, the impact of this latest shift on the future of the Apple Car remains uncertain.
Apple is expected to focus on design, robust safety systems, and a unique user interface to stand out in the market.
