Apple Vision Pro was launched with a hefty $3,499 price tag, but that hasn’t stopped the company from selling over 200,000 units in the US, over a 10-day period, according to a report.
The headset is set to go on sale via Apple Stores in the US starting on February 2, nearly eight months after it was unveiled by the company at WWDC 2023.
According to a MacRumors report citing a source with knowledge of the company’s Vision Pro sales performance, Apple has sold over 200,000 models of its first mixed reality headset as of January 29.
Customers will be able to purchase the Vision Pro at the company’s stores in the US starting on Friday. Apple announced the launch of the device in the country on January 8 and pre-orders started on January 19.
Earlier this month, TF Securities International analyst Ming-Chi Kuo claimed that Apple “sold 160,000 to 180,000 Vision Pro units” between January 19 to January 21.
Apple Vision Pro Key Details
Apple first released the Vision Pro headset at the Worldwide Developers Conference in June last year, priced at US$3,499. The Vision Pro has a single-eye resolution of 4K and allows users to use the headset. The knob on the side of the display switches between augmented reality (AR) and virtual reality (VR). The headset is powered by Apple’s own dual chips, including the M2 chip and the new R1 chip, which is designed to process data from built-in sensors, cameras and microphones.
The 256GB storage version of Vision Pro starts at US$3,499. Apple also announced the price details of lens inserts: Zeiss optical lenses (reading glasses) are sold for US$99, and Zeiss optical lenses (prescription glasses) are sold for US$99. The price is US$149.
