The Japanese automaker’s joint venture in China, Dongfeng-Honda launched a new electric vehicle brand, “Lingxi,” recently. Therefore with Lingxi, Honda’s JV came out to be the first foreign partnership in China, in order to launch a whole new EV brand.
Honda JV launches new EV brand in China
As we have noticed earlier also that various EV brands including Volkswagen, Toyota, and others have joint ventures in China to launch electric cars. While Honda’s JV brought out an entirely new EV brand. Dongfeng-Honda said at the launch, “With a new electrified brand image, we are marching forward on the journey to transform into a ‘value-creating enterprise.’”
Furthermore, Pan Jianxin, deputy general manager of Dongfeng-Honda, mentioned his thoughts at the event, “Lingxi aims to exceed user expectations and continuously provide fun new smart driving experiences.” The design inspiration with respect to the new Lingxi brand logo comes from the “flying bird.” Whereas the “Lingxi Green” was opted to represent its rich Chinese cultural heritage.
Honda’s Lingxi utilizes a new EV platform, which is distinct from its current e:NS. Especially in terms of pricing and positioning. The automaker revealed the two “magic weapons” of the new “Lingxi intelligent platform.” The same is its new battery safety system and the other one is an immersive smart cockpit.
Dongfeng-Honda Concept Car
Moving ahead, the brand also unveiled its first concept car. This is the first new EV by Dongfeng-Honda, and to be led by a young enthusiastic team of designers. Honda has its words that the new EV brand will “ensure the same high quality and reliability.” The automaker achieves this by integrating a potential localized supply chain system.
Dongfeng-Honda also plans to cater to the “new joint venture era” in the Chinese EV market. The company’s motive is to achieve this by using advanced concepts, technology, designs, and services. Lingxi, Honda’s JV substantially takes care of all major electrification segments, including EVs, HEVs, and PHEVs respectively.