According to the latest report from the IDC, worldwide tablet shipments declined in Q2 2023. The total milestone counted at 28.3 million units, a 29.9 percent year-over-year (YoY) decrease.
Worldwide Tablet shipments fall 29.9% YoY in Q2 2023
The users of tablets are showing less interest as foldable technologies are changing attention for tech lovers.
The second main issue is the chip shortage and supply chain disruptions limiting the availability of tablets. In the list, iPhone phone maker Apple once again led the tablet market with shipments of 10.5 million units, or 37.0% market share (YoY decline of 16.8%).
The South Korean tech giant Samsung ranked second with shipments of 5.8 million units, or 20.6% market share (YoY decline of 18.3% ).
Lenovo ranked third with shipments of 2.1 million units, or 7.6% market share (YoY decline of 38.8%).
Chinese vendors HUAWEI and Xiaomi rounded out the top five. Huawei shipped 1.7 million units, or 5.9% market share, while Xiaomi shipped 1.0 million units or 3.6% market share. Both companies saw their shipments decline by more than 20% YoY.
“There’s a further bifurcation in the tablet market as iPads capture the high end and brands such as Xiaomi and Lenovo proliferate within the low end,” said Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers. “This poses challenges for the mid-market as many consumers gravitate towards the extremes in pricing.”
“The economic market conditions in the past years made way for several tablet deployments. Products that have more features but are also economically priced are well accepted, especially in the emerging markets as they bring in high value to consumers,” said Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers. “This is where several new players have pitched in and as a result the emerging markets have had a relatively better growth rate than the mature markets.”