YouTube CEO Neal Mohan has posted his annual letter, as per the details, YouTube will be focusing more on AI, Shorts, creator economy, and home entertainment on the platform.
The top executive emphasises the importance of AI in simplifying content creation and promoting creative expression, especially in short form format with YouTube Shorts.
YouTube will Focus more on AI Features
The AI features offered by YouTube will help more creators make and share content. These features include the Dream Screen, which uses generative AI to create surreal backgrounds for Shorts.
Additionally, there’s the Music AI Incubator, which uses AI to boost the music creation process. Dream Track gets a special mention as it allows users to generate new songs and music with simple prompts.
It is revealed that YouTube will be building and rolling out more AI tools to level the playing field and encourage more users to create content.
The CEO revealed that YouTube Shorts are being watched 70 billion times daily on average. Moreover, channels creating and uploading shorts have grown by 50% year on year.
