Apple is just behind Samsung in terms of AI features. The latest S24 lineup comes with Galaxy AI. Apple’s CEO, Tim Cook confirmed the company is working on generative AI software features.
During Apple’s quarterly earnings call on Thursday, Tim Cook mentioned that the brand is working on generative AI software features. These features will make their way to customers ‘later this year’. This news will fall in line with Mark Gurman’s report which said that iOS 18 could be the ‘biggest’ update in iOS history.
Noted analyst Min-Chi Kuo predicted that Apple sales could see a decline and one of the reasons for this could be the lack of any innovation be it foldable designs or innovative software features. This confirmation from the Apple CEO might turn the tables in the second half of the year.
Tim Cook mentioned generative AI several times during the earnings call but never mentioned anything specific. However, this works as a confirmation that we’re in for a big update.
Tim Cook Statement,
“As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year,” Tim Cook said.