The South Korean tech giant worked with several fashion brands over the past 20 years and collaborated on numerous editions. Samsung has just launched the luxury variant of the Galaxy Z Fold 5 series, and that is the Thom Browne Edition.
2020
Samsung first introduced the Thom Browne Edition in 2020. The ‘Galaxy Z Flip Thom Browne Edition’, which was first introduced to the world in 2020, went viral as an innovative collaboration between smartphones and fashion. The classic Thom Browne signature colors and patterns were applied to the product without any unnecessary elements, and a package including a wearable product was introduced, adding to the sensibility of a luxury product.
Since then, Samsung Electronics has raised expectations for collaboration by collaborating with Thom Browne on several Galaxy Z series.
You will get the difference in the 7.6-inch large screen that appears when unfolded. You can create your own style that is different from others by applying exclusive themes and icons for the Galaxy Z Fold 2 Thom Browne Edition.
On the cover screen, you can change your mood every day through the ‘ Daily Rock Screen ‘, where you can see Thom Browne’s art sketch wallpaper in a different style for each day of the week. From the lock screen to the home screen, you can continue the integrated Thom Browne experience on any screen.
As this is the second edition following the Galaxy Z Flip Thom Browne Edition, the sales method has also evolved further. This is because when the Galaxy Z Flip Thom Browne Edition was sold on a first-come, first-served basis, the number of users far exceeded expectations and the server went down. The method of purchasing the Galaxy Z Fold 2 Thom Browne Edition has been changed so that those who want to purchase it can apply in advance, and the winners will be announced later. As a result, about 230,000 people applied, and only 5,000 people were lucky. A new type of ‘ boom ‘ occurred, with consumers who failed to purchase the product implementing the Thom Browne edition through self-reformation.
2021
The second Galaxy Z Fold Thom Browne Edition has returned with a modern design reminiscent of a ‘white suit ‘. A matte white color is applied to the exterior, and a glossy silver color that reflects light is applied to the hinge, adding to the fun of viewing.
In particular, since the Galaxy Z Fold 3 is the first foldable series to support the S Pen, it also came with an S Pen Pro with Thom Browne sensibility. There is no experience more special than taking notes with Thom Browne’s unique white pen , as if drawing on white drawing paper.
2023
The South Korean tech giant has introduced the Thom Browne edition paired with the Galaxy Z Fold 5 took the runway with a more formal look. The product’s back glass boldly used Thom Browne’s signature red , white , and blue colors, while the camera island was given a red color , and the hinge and camera ring were given a design point of gold color.
Using black pebble grain leather, an exclusive material used by Thom Browne, gold rivet decoration was added to the brogue stitch design, and even the inner lining was delicately designed to increase the collection value. The package box that contains all these products is also something to pay attention to.