Elon Musk has announced one more important announcement for all Twitter users. Twitter is now implementing a revenue-sharing program for eligible users. In February of this year, Musk announced that creators would be able to earn money through ads on Twitter. It appears that payouts have now begun for some creators.
Unlike other platforms, Twitter has a unique monetization system. To be eligible for the revenue-sharing program, creators must subscribe to Twitter Blue. On the mobile platform, Twitter Blue costs $8 per month. There is also an annual subscription option available for $84 per year. Subscribing to Twitter Blue not only grants access to the revenue-sharing system but also provides additional features, including the verified blue tick.
How you can become eligible?
- Be subscribed to Twitter Blue or Verified Organizations.
- Have at least 5M impressions on your posts in each of the last 3 months.
- Pass human review for Creator Monetization Standards.
What you’ll need once you are approved?
- A Stripe account. We work with Stripe for payouts and are rolling out to our first batch of creators who have already signed up for Creator Subscriptions.
- Adhere to Twitter Creator Subscriptions policies.
Where to apply?
We will soon launch an application process for ads revenue sharing.
Twitter Payout in 2023
As per the information by The Verge, Twitter is currently paying up to $40,000 for accounts that have a few million followers. It’s starting with a small group who will be invited to accept payment. Twitter plans to roll out the program to more creators later this month.
Twitter Revenue News July 2023
According to the latest information, Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44 billion (£33.6bn) last October. The company had not seen the increase in sales that had been expected in June.
Rival app Threads now has 150 million users, according to some estimates. Meanwhile, its competitor is struggling under a heavy debt load. Cash flow remains negative, Mr Musk said at the weekend, although the billionaire did not put a time frame on the 50% drop in ad revenue. In a tweet, he said: “Need to reach positive cash flow before we have the luxury of anything else.”