In 2023 the sales of smartphones are going down. According to the latest report from Counterpoint Research, global shipments of mobile devices could face a dramatic reduction.
Smartphone sales slump
In smartphone sales Asia and North America are the key roles. Despite expectations of a return to sustained growth, Asia and China in particular are dealing with a significant market slowdown.
In fact, consumers seem increasingly reluctant to replace their old models with more recent ones, a phenomenon that acts both locally and globally.
In fact, shipments of new smartphones could mark a 6% reduction with a total, in absolute number, of 1.5 billion devices.
Apple’s growth
Despite the crisis, Apple is the only company that manages to reverse the top spot. Considering the upcoming launch of the iPhone 15 or the premium segment that continues to gain share, the Cupertino house could remain strong, especially in China. Thanks to this favorable situation, 2023 could mark a new era for Apple, becoming the number one brand globally in terms of shipments in a year.
In conclusion, despite the expected stagnation of the smartphone market, it seems that Apple’s future is still optimistic to the detriment of other manufacturers.