All new electric pickup truck is ready to roll out from Japanese automaker Isuzu. The information has been confirmed by the Isuzu president Shinsuke Minami at an unveiling event in Thailand.
At the unveiling of the refreshed D-Max truck in Bangkok, Minami said, “Isuzu is actively taking efforts to realize a carbon-neutral society. Going forward, Isuzu plans to produce a BEV (Battery Electric Vehicle) pickup truck in Thailand.”
The Japanese automaker’s leader summed up that it will first launch the electric pickup in Europe “and then gradually roll out by meeting market needs.”
To be noted that Thailand is Isuzu’s largest pickup truck market. Although, the famous D-Max is sold across over 100 countries and regions. It comprises of the locations Asia, Europe, the Middle East, Africa, Central America, and South America.
While, the previous year, Isuzu sold around 340,000 pickups, with an estimated 180,000 of them (45%) in Thailand. Talking about the UK market, the only other pickup is presently available on the market, the Maxus T90 EV, with an 88.5 kWh battery capacity and 330 km (205 miles) of WLTP range.
Japanese electric truck launching in Europe, Thailand
Moving ahead, at this point, there were no other specs or any other such details were disclosed. While it is speculated to be the electric version of the D-Max. Similar to the T90 EV, Isuzu is supposed to swap the gas engine for an electric motor and battery.
Comparative to the full-size truck similar to the Ford F-150 Lightning or Rivian R1T. The Japanese automaker’s electric pickup is predicted to be closer to the Ford Maverick. In addition to this, Isuzu will substantially face various competitors in Thailand. It includes Geely’s Radar R6 electric pickup. Deemed “China’s first pure electric outdoor lifestyle brand.” The Radar shipped its first batch of EV trucks to Thailand in July.
Meanwhile, Toyota also disclosed an electric version of its Hilux pickup in Thailand last year December. It is the fourth-highest production region other than the US, Japan, and China.